Free tool

What is your channel actually worth?

An instant estimate using the same niche multiples we apply to real listings. No email required, no lead form — the formula is shown right on the page.

What actually moves the number

We publish our reasoning because a valuation you cannot interrogate is just a number someone made up.

Revenue, not subscribers

A 200K-subscriber facts channel earning ₹22,000 a month is worth less than a 40K-subscriber finance channel earning ₹90,000. Subscribers are vanity; RPM is the number that pays.

Niche multiple

Finance, tech and education channels command 13–14× monthly revenue because advertiser demand holds up. Entertainment and facts channels sit closer to 8–9×.

Traffic source mix

Search-driven traffic is durable and transfers well. Shorts-feed traffic is algorithm-dependent and can vanish the week after you buy — we discount it.

Policy record

A clean record holds full value. Each active strike takes a meaningful bite out of the multiple, because it raises the risk of losing the asset entirely.

Channel age and consistency

An older channel with a steady upload history is worth more than a channel that spiked once. Longevity signals the audience is real.

Operating burden

A daily-news channel needs constant work to hold its traffic. A library-style evergreen channel keeps earning while you sleep — and prices higher for it.

Our niche multiples

The multiple applied to monthly revenue for a clean, search-driven channel. Adjusted down for strikes, Shorts-dependent traffic and short operating history.

Niche	Multiple	Typical RPM
Finance	14×	₹274
Tech	13×	₹237
Education	13×	₹237
Health & Fitness	11×	₹169
Cooking	11×	₹169
Gaming	11×	₹169
Travel	10×	₹140
Motivation	10×	₹140
Music	10×	₹140
News	10×	₹140
Devotional	10×	₹140
Entertainment	9×	₹113
Kids	9×	₹113
Comedy	9×	₹113
Facts	8×	₹90

Typical RPM shown is an indicative India-audience figure. Channels with a large US or UK audience share can earn several times these numbers.